REI Logo Redesign

This recreated REI logo preserves the legendary logo elements, highlights its missions, and differentiates it from its competitors. I approached the task by understanding the product first. I conducted research on REI, and created this mind map. The mind map lent ideas to sketches for the new Logo. After rough drafts, typeface testing, and a few iterations, I completed this final design. It is wild and calm, contemporary and classic, and simple and detailed.